How Archetypes are used in branding

A brief overview of Archetypes from The Hero and the Outlaw by Margaret Mark and Carol S. Pearson. Demonstration of archetypes in classical and pop culture as well as brand examples and alternate names for each archetype.

Your business has a unique approach and that relates to one of the 12 archetypes. Exploring this may lead to further understanding of the best way to tell your own story.