peter@mckinnondesign.com
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THE EXPLORER BRAND ARCHETYPE

by Peter | Jan 13, 2023 | Blog, Featured

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Article of Interest:

Why Every Business Needs A Website. 

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase…

From Forbes, read more…

Inspiration:

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” ~ Paul Rand

“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.” ~ Saul Bass

Book Recommendation:

Edward De Bono is known for his work in creative thinking; he invented the concept of lateral thinking. I recommend this book, Serious Creativity, How to be Creative Under Pressure and Turn Ideas into Action. 

Other books I recommend are:
The Art of Possibility by Rosmond Stone Zander and Benjamin Zander
Designing Business: Multiple Media and Multiple Disciplines by Clemit Mok
Vein of Gold by Julia Cameron 
The Game of Life and how to play it by Florence Shinn

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