Select Page

McKinnon Design

Creative Direction and Visual Design

 

Photos by Zachary Nelson on Unsplash of above image and Nicholas Green on Unsplash of previous image

Building Successful Graphic Design

I believe that great design works best when you start with the consumer. Excellent copy will take you halfway. More important is a sound strategy that speaks to the audience in a way that matters to them. I pride myself on untangling complex products and ideas to create human benefits.

“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.”

~ Massimo Vignelli 

Concepts & Development

The planning stage starts with a creative brief to work out the details of the project, basically the what, how and when the design is needed.

Design & Presentation

Present the concept, add input, create the final layouts, present it to the client for approval and the go ahead to produce the design.

Finished Design

Review the results, monitor the feedback, make improvements if neccessary and make sure the client is satisfied with the work.

Companies and Institutions I’ve had the pleasure of working with:

Making an Impact Across the Globe

This graphic design represents global commerce around the world. We live in a world that is continuously connected to purchasing power internationally for over 20 years now. 

Satisfied Clients

“Peter’s work impressed me on multiple levels. He understood fully what I wanted to accomplish and made suggestions to improve upon my ideas. Peter created some beautiful designs for my consideration, and did it in a timely manner with excellent communication skills. Peter is a wonderfully talented creative person and I would hire him again to help me with any new designs.”

May McCarthy

Author, and Investor at Bizzultz, LLC

“I’ve worked with Peter for many years. He does top-notch design work, regularly coming out with fresh designs that completely fit the personality of his business clients. He’s talented at everything from developing a unique personality for a business to custom logos to fresh takes on individual icons. He experiments with many different approaches while working with his clients, generally in a fairly intensive process, and then comes out with pure genius. Highly recommended for any business looking to ​establish, extend, or refine their visual brand.”

John Locke

Freelock Computing

“Working with Peter is such a pleasure! Peter has the ability to listen to my ideas and dreams for my business and translate them into images, colors, logos, etc. that aptly represent me. From the initial brand development to color schemes to advertisements, Peter’s design expertise has contributed to every aspect of my business.”

Katherine Chase

Manager, Therapeutic Movements

To Reach Me

Would love to hear what you think. If you are interested in working on a project, even better

+1 206.841.6248

Leave A Message

11 + 10 =