McKinnon Design


Graphic Design Work

Building Successful Visual Design

Great graphic design is centered around the consumer or target audience. It involves understanding their needs, preferences, and expectations in order to create visual communications that effectively resonate with them. By placing the consumer at the forefront, I develop designs that are engaging, persuasive, and memorable.

Here are some key considerations for starting graphic design with the consumer in mind:

1. Research: Conduct thorough research to gain insights into the target audience. Understand their demographics, interests, behavior, and market trends. This information will help you make informed design decisions.

2. User-Centered Approach: Adopt a user-centered design approach, focusing on the needs and goals of the consumers. Consider their motivations, challenges, and desires, and tailor your designs to address those aspects.

3. Clear Communication: Graphic design should communicate messages clearly and effectively. Understand the core message or purpose behind the design and ensure it is conveyed in a visually appealing and understandable manner.

4. Visual Appeal: Create visually appealing designs that capture attention and evoke the desired emotional response from the consumers. Utilize color, typography, imagery, and composition to create a visually engaging experience.

5. Consistency and Coherence: Maintain consistency in your design elements across different mediums to create a cohesive brand identity. Consistent use of colors, fonts, and visual style helps consumers recognize and connect with the brand.

6. Usability and Accessibility: Consider usability and accessibility factors when designing for digital platforms. Ensure your designs are user-friendly, intuitive, and accessible to individuals with different abilities.

7. Testing and Feedback: Seek feedback from the target audience throughout the design process. Conduct user testing or gather insights through surveys and interviews. Iteratively refine your designs based on the feedback received.

The goal of great graphic design is to effectively communicate and engage with the consumer. By understanding their needs, preferences, and behaviors, I create designs that make a lasting impact and drive desired outcomes.

“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”

~ Albert Einstein

WordPress vs Drupal

WordPress and Drupal are both popular content management systems (CMS) that allow users to create and manage websites. While they share some similarities, there are notable differences between the two platforms. Here's a comparison of WordPress and Drupal based on...

Design is One

Design is one Please see link in title to for viewing info to documentary. In my life time I have had the privilege to be in the practice of graphic design for over 25 years and one of the most influential designer's that I admired is Massimo Vignelli. I have...

“I ♥ NY” logo story

One of my favorite iconic designer's Milton Glaser, describes the birth of his now-ubiquitous “I ♥ NY” logo and the early days of New York Magazine. It is a must see story for those who want to know how design evolved from the imagination into the now. See interview...


Art Gallery

Oil and Water Color Paintings Click on image to see Gallery slider. Paintings Painting Studies [gallery columns="4"...

Building a Landing page for a Law firm

First are you asking yourself, “What is a landing page?” Why build a landing page for your law firm? What is a landing page? A landing page is a page on your website that is focused specifically on the purpose of getting a lead, a conversion...

It’s about your story

This article from Entrepreneur explains what I am telling my own clients: It's Not You, It's Your Story: Why Branding Matters Your brand should be built around your story, graphic design helps to tell your story and enhance the message....

Concepts & Development

The planning stage starts with a creative brief to work out the details of the project, basically the what, how and when the design is needed.

Design & Presentation

Present the concept, add input, create the final layouts, present it to the client for approval and the go ahead to produce the design.

Finished Design

Review the results, monitor the feedback, make improvements if neccessary and make sure the client is satisfied with the work.

Companies and Institutions I’ve had the pleasure of working with:

Please click on the logos above to see more information about each company or institution

Satisfied Clients

“Peter’s work impressed me on multiple levels. He understood fully what I wanted to accomplish and made suggestions to improve upon my ideas. Peter created some beautiful designs for my consideration, and did it in a timely manner with excellent communication skills. Peter is a wonderfully talented creative person and I would hire him again to help me with any new designs.”

May McCarthy

Author, and Investor at Bizzultz, LLC

I wanted to thank you for the great work you did on the graphics for the Enterprise Deployment Guide. Not only were they exactly what we needed, but we really enjoyed working with you during the process. Thank you for the excellent work!

Nicole Maclean

Senior Director, Product Design , Tableau Software

“I’ve worked with Peter for many years. He does top-notch design work, regularly coming out with fresh designs that completely fit the personality of his business clients. He’s talented at everything from developing a unique personality for a business to custom logos to fresh takes on individual icons. He experiments with many different approaches while working with his clients, generally in a fairly intensive process, and then comes out with pure genius. Highly recommended for any business looking to ​establish, extend, or refine their visual brand.”

John Locke

Freelock Computing

To Reach Me

Would love to hear what you think. If you are interested in working on a project, even better

+1 206.841.6248

Leave A Message

11 + 1 =