My Website Projects
6th Sense Solutions is the creation of Peter and Jon that focuses on community building, sharing creative ideas, our art work and social awareness. Our mission is to provide creative ideas and solutions for the betterment of society. We believe that everyone has an innate 6th sense – the ability to think beyond the ordinary, to be intuitively aware of their surroundings, and to use those insights to create something extraordinary. We at 6th Sense Solutions are passionate about making a positive impact on the world – we want to make a difference.
Welcome to Merch Muse, your ultimate destination for unique and artistic merchandise crafted by the talented duo, Peter McKinnon and Jon deLeeuw. At Merch Muse, we blend creativity with quality to offer a diverse range of products that are perfect for adding a touch of individuality to your everyday life or for finding that special gift.
EXPLORING BRAND ARCHETYPES
Exploring Adventurous Brand Archetypes Adventurous brand archetypes often tap into the desire for excitement, exploration, and a sense of freedom. These brands appeal to individuals who seek new experiences, challenge the status quo, and embrace risk-taking. Here...
Branding is about your story
This article from Entrepreneur explains what I am telling my own clients: Why Branding Matters Your brand should be built around your story, graphic design helps to tell your story and enhance the message. Your brand is who you are. How you tell your story is an...
Differences: Drupal versus WordPress
WordPress and Drupal are both popular content management systems (CMS) that allow users to create and manage websites. While they share some similarities, there are notable differences between the two platforms. Here's a comparison of WordPress and Drupal based on...
Design is One
Design is one Please see link in title above for viewing information to the documentary. In my life time I have had the privilege to be in the practice of graphic design for over 25 years and one of the most influential designer's that I admired is Massimo...
Art Gallery
I have been painting for years and love the art of creating images from a blank canvas or water color paper to an impression. Some of these images are studies and others are commissioned work. My art presents "Whimsical Moments" as a series of loose watercolor...
“I ♥ NY” logo story
One of my favorite iconic designer's Milton Glaser, describes the birth of his now-ubiquitous “I ♥ NY” logo and the early days of New York Magazine. It is a must see story for those who want to know how design evolved from the imagination into the now. See...
Building Successful Visual Design
Great graphic design is centered around the consumer or target audience. It involves understanding their needs, preferences, and expectations in order to create visual communications that effectively resonate with them. By placing the consumer at the forefront, I develop designs that are engaging, persuasive, and memorable.
Here are some key considerations for starting graphic design with the consumer in mind:
1. Research: Conduct thorough research to gain insights into the target audience. Understand their demographics, interests, behavior, and market trends. This information will help you make informed design decisions.
2. User-Centered Approach: Adopt a user-centered design approach, focusing on the needs and goals of the consumers. Consider their motivations, challenges, and desires, and tailor your designs to address those aspects.
3. Clear Communication: Graphic design should communicate messages clearly and effectively. Understand the core message or purpose behind the design and ensure it is conveyed in a visually appealing and understandable manner.
4. Visual Appeal: Create visually appealing designs that capture attention and evoke the desired emotional response from the consumers. Utilize color, typography, imagery, and composition to create a visually engaging experience.
5. Consistency and Coherence: Maintain consistency in your design elements across different mediums to create a cohesive brand identity. Consistent use of colors, fonts, and visual style helps consumers recognize and connect with the brand.
6. Usability and Accessibility: Consider usability and accessibility factors when designing for digital platforms. Ensure your designs are user-friendly, intuitive, and accessible to individuals with different abilities.
7. Testing and Feedback: Seek feedback from the target audience throughout the design process. Conduct user testing or gather insights through surveys and interviews. Iteratively refine your designs based on the feedback received.
The goal of great graphic design is to effectively communicate and engage with the consumer. By understanding their needs, preferences, and behaviors, I create designs that make a lasting impact and drive desired outcomes.
“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”
~ Albert Einstein
Companies and Institutions I’ve had the pleasure of working with:
Please click on the logos above to see more information about each company or institution
Satisfied Clients
“Peter’s work impressed me on multiple levels. He understood fully what I wanted to accomplish and made suggestions to improve upon my ideas. Peter created some beautiful designs for my consideration, and did it in a timely manner with excellent communication skills. Peter is a wonderfully talented creative person and I would hire him again to help me with any new designs.”
“I wanted to thank you for the great work you did on the graphics for the Enterprise Deployment Guide. Not only were they exactly what we needed, but we really enjoyed working with you during the process. Thank you for the excellent work!“
“I’ve worked with Peter for many years. He does top-notch design work, regularly coming out with fresh designs that completely fit the personality of his business clients. He’s talented at everything from developing a unique personality for a business to custom logos to fresh takes on individual icons. He experiments with many different approaches while working with his clients, generally in a fairly intensive process, and then comes out with pure genius. Highly recommended for any business looking to establish, extend, or refine their visual brand.”
To Reach Me
Would love to hear what you think. If you are interested in working on a project, even better
+1 206.841.6248