peter@mckinnondesign.com
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EXPLORING BRAND ARCHETYPES

Exploring Adventurous Brand Archetypes Adventurous brand archetypes often tap into the desire for excitement, exploration, and a sense of freedom. These brands appeal to individuals who seek new experiences, challenge the status quo, and embrace risk-taking. Here...

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Peter McKinnon|Feb 29, 2024

Branding is about your story

This article from Entrepreneur explains what I am telling my own clients: Why Branding Matters Your brand should be built around your story, graphic design helps to tell your story and enhance the message. Your brand is who you are. How you tell your story is an...

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Peter McKinnon|Feb 22, 2024

Differences: Drupal versus WordPress

WordPress and Drupal are both popular content management systems (CMS) that allow users to create and manage websites. While they share some similarities, there are notable differences between the two platforms. Here's a comparison of WordPress and Drupal based on...

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Peter McKinnon|Jan 15, 2024

Design is One

Design is one Please see link in title above for viewing information to the documentary. In my life time I have had the privilege to be in the practice of graphic design for over 25 years and one of the most influential designer's that I admired is Massimo...

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Peter McKinnon|May 1, 2023

Art Gallery

I have been painting for years and love the art of creating images from a blank canvas or water color paper to an impression. Some of these images are studies and others are commissioned work. My art presents "Whimsical Moments" as a series of loose watercolor...

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Peter McKinnon|Apr 21, 2023

“I ♥ NY” logo story

One of my favorite iconic designer's Milton Glaser, describes the birth of his now-ubiquitous “I ♥ NY” logo and the early days of New York Magazine. It is a must see story for those who want to know how design evolved from the imagination into the now. See...

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Peter McKinnon|Apr 5, 2023

Also visit these McKinnon Design websites and Pinterest link:

Cedar Skye

6th Sense Solutions

Pet Essence

Awakening Light Gong

Well Up Circles

Article of Interest:

Why Every Business Needs A Website. 

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase…

From Forbes, read more…

Inspiration:

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” ~ Paul Rand

“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.” ~ Saul Bass

Book Recommendation:

Edward De Bono is known for his work in creative thinking; he invented the concept of lateral thinking. I recommend this book, Serious Creativity, How to be Creative Under Pressure and Turn Ideas into Action. 

Other books I recommend are:
The Art of Possibility by Rosmond Stone Zander and Benjamin Zander
Designing Business: Multiple Media and Multiple Disciplines by Clemit Mok
Vein of Gold by Julia Cameron 
The Game of Life and how to play it by Florence Shinn

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